Korea Smart Tourism Society – Jeju Special Seminar

Theme: Rediscovering the Tourism Value of Jeju in the AI Era

The Korea Smart Tourism Society, in collaboration with Jeju Halla University, will organize a special seminar addressing the evolving value of Jeju tourism in the context of AI-driven transformation.

Date & Time: September 12, 2025 (Friday), 16:00–18:00

Venue: Hanra Convention Center, Jeju Halla University

Program

16:00–16:20 ▸ Rediscovering Jeju’s Value in the AI Smart Tourism 2.0 Era

Prof. Chulmo Koo, Smart Tourism Research Institute, Kyung Hee University

16:20–16:40 ▸ The Future of Talent Development in Jeju’s Sustainable Tourism Industry

Prof. Hyunjung Kim, Dept. of Hotel Culinary Arts, Jeju Halla University

16:40–17:00 ▸ Tourism Strategy and Achievements of Singapore

Deputy Director Dongyeon Kim, Singapore Tourism Board

17:00–17:20 ▸ Strategies for Jeju Tourism’s Economic Outbound Response

CEO Yeongnam Kim, Jeju Gimnyeong Maze Park

17:20–17:40 ▸ Tourism Entrepreneurship in Jeju

Research Fellow Yoohyun Yoo, Jeju CHRISE

17:40–18:00 ▸ Panel Discussion

This seminar will address AI-driven transformation, sustainable workforce development, and strategic responses to enhance Jeju’s tourism competitiveness in the global context.