STRC Research Philosophy

Smart Tourism Research Center (STRC) maintains a research agenda driven by smart tourism ecosystem, smart tourism city/destination, and smart applications to provide the insights into the sustainable development of smart tourism.

“Smart” has become a modern buzzword defining technical, economic and social innovations powered by sensor-based technologies, big data, open data, new ways of communicating and sharing of information (e.g., IOT, RFID, and NFC) as well as inferential and rational skills (Gretzel et al., 2015a).

The word “Smart Cities” was used to describe cities using advanced information and communication technology (ICT) to optimize the production and usage of resources (Gretzel et al., 2015b).

“Smart tourism”, which is literally seen as a service provided by the smart city, is thus conceived as a goal of smart tourism cities.

Since the understanding of smart tourism has not yet established, STRC aims to develop smart tourism ecosystem with a view to 1) designing various types of smart tourism business, 2) providing innovative tourism services based on data economy, 3) discovering challenges of smart tourism cities and providing a strategy to solve the problem, and 4) implementing sustainable development goals (SDGs) for smart tourism cities.

STRC Vision

Practice and distribute for the sustainable development of smart tourism cities

STRC Goals

STRC Contributions

5 Dimensions of STRC and Research Examples

In line with the global era, STRC is opening a new horizon for smart tourism. STRC will present a new theme of smart tourism to increase the awareness and competitiveness in order to guide global trends. Working with experts from Korea, Europe, the United States, and Australia, STRC aims to develop a cohesive framework and conduct competitive research to raise awareness among the international community. STRC members are creating opportunities for publishing journal articles and providing a new route to smart tourism for countries, regions, small cities, and businesses.

STRC Network Organization

STRC Organization

* External Partner Organizations (Busan Tourism Organization, Gyeongsangbuk-do Culture & Tourism Organization, Jeju Special Self-Governing Province, Jeju Tourism Organization, Jeonju City, Korean Tourism Organization, Seoul Tourism Organization)

KHU STRC Research Cluster