[Social Science Research Methodology Course for Top Journal Publication]

1. Date and Place

- March 7, 2025 ~ July 25, 2025 (Every Friday, Total 20 sessions)

- 16:00 – 18:00 (KST) (*Marketing Experiment sessions: 10:00 – 12:00)

- Online via Zoom (Pre-registration required)

2. Main Lecturers

Prof. Chulmo Koo (Kyung Hee University) – Chair

Prof. Seonghoon Shin (The Hong Kong Polytechnic University) – Basic Statistical Analysis (SPSS, PLS)

Prof. Jungkeun Kim (Texas A&M University) – Marketing Experiment

Prof. Eunjeong Yang (Kyung Hee University) – Spatial Data Analysis with GIS & Python

Prof. Eyae Lee (Kyung Hee University) – Social Media Text Mining and R-based Analysis

Dr. Bora Kim (University of Surrey) – Qualitative Research and Research Design

3. Topics Covered

Statistical analysis: t-test, ANOVA, regression, factor analysis, PLS, etc.

Experimental design and analysis

Bootstrapping, Propensity Score Matching

Spatial analysis: Raster/Vector data, GIS, GWR, MGWR

Social media and text analysis using R

Qualitative research design and academic writing