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The 54th 스마트관광원-스마트관광연구소(STRC) Research Joint Colloquium

1. 세미나 일자 및 장소

- 2020년 11월 06일 (금) 10:00

- 온라인 ZOOM에서 진행

https://khu-ac.zoom.us/j/87076167566

2. 프로그램

『Hospitality and Tourism Data Analytics in Service Innovation – From Big Data to Big Success for the Future』

3. 세미나 논문

(1)

Kwon, W., Lee, M., & Back, K. J. (2020). Exploring the underlying factors of customer value in restaurants: A machine learning approach. International Journal of Hospitality Management, 91, 102643.

(2)

Lee, M., Hong, J. H., Chung, S., & Back, K. J. (2020). Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages. Journal of Travel Research, 0047287520934874.

(3)

Lee, M., Lee, S. A., & Koh, Y. (2019). Multisensory experience for enhancing hotel guest experience. International Journal of Contemporary Hospitality Management.

*하단의 세미나 논문을 첨부드리니, 참고하시길 바랍니다.

 

첨부파일

• Exploring_the_underlying_factors_of_customer_value_in_restaurants-A_machine_learning_approach_906.pdf (0byte) 24회 다운로드 | DATE : 2020-11-06 12:10:00
• Exploring_social_media_efforts_and_traveler_engagement_in_smart_tourism_from_big_data-Empirical_analysis_on_Facebook_event_pages_027.pdf (0byte) 3회 다운로드 | DATE : 2020-11-06 12:10:00
• Multisensory_experience_for_enhancing_hotel_guest_experience-Empirical_evidence_from_big_data_analytics_436.pdf (0byte) 1회 다운로드 | DATE : 2020-11-06 12:10:00

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